It's kind of funny on how one marketing strategy can helps sales tremendeously. Well, not that dramatic, of course. But you get the idea. The batik tulis ( hand-drawn batik) on silk is something deemed not very popular these days since it usually connected to the old-fashion feeling, more mature silk-shirt father (or even grandfather) kind of thing. Not cool. And quite expensive.
That's too bad since silk batik was and still something i find rather alluring, on how come someone rejected the idea of added luxury into your otherwise everyday clothes ensemble.
Well, in our store, for months we tried to sell those hand-drawn batik on silk with not-so-encouraging result. And then i saw friends use more affordable viscose stamp-batik for hip wrapper, beach-style but this time, topped with embroidered traditional cotton blouse (we called Kebaya) for informal function (and sometimes in more elaborate functions as well).
And we starts to sell , marketing our hand-drawn silk batik as luxurious alternative of beach hip wrapper.
And people buy to the idea.
Well, at least we can help our friends specialized in producing silk-based hand-drawn batik in Pamekasan, while aso producing healthy profit (not much, but healthy). And i can find a good excuse to buy more of it (cannot help myself, they're gorgeous)
Here are some of our h
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